Business tip: Don’t use clipart to design your logo!
I just want to cry when I see logos that have been designed using Clipart and Word. Some things are best left to professional graphic designers and logo design is most definitely one of them. For the uninformed, Clipart consists of those little hand drawn pictures which usually have the effect of being painted with watercolours. Now although clipart images have improved over the years, clipart is still clipart! Your logo represents a business image and speaks volumes so make sure that your business is perceived in a professional light and get your logo designed professionally. Yes it will cost you extra but believe me it’s worth it in the long run.
If you are desperate to design the logo yourself, whatever you do, stay away from clipart images – you can purchase high quality photos or illustrations from an online image library such as iStock or Getty Images.
Below I have designed two logos using clipart and then an “after” version without the clipart. Can you see the difference? Please say you can see the difference!
Last Minute Holidays – Before
Last Minute Holidays – After
AfriLurv – Before
AfriLurv – After
I can definitely see a HUGE difference! And apart from looking extremely unprofessional with a clipart logo, you also risk ending up with a logo that’s very similar to that of another company – a company which also designed their logo using clipart images…
Yay!
That’s a very good point which I forgot to mention – most people have access to clipart and so there is no guarantee that your logo will be unique.
Ha ha, yes the difference is huge!
Your logo is often the first thing your client sees, it is how people visualize your company. You need something that will wow them and draw them in, something that will be memorable and unique… unfortunately clipart will never have the ability to do any of that!
And yet it’s unbelievable how many people use clipart for their logos. You can get photos for as low as R8 on iStock and vector illustrations are about R80 but still well worth it.
Can I use smileys and emoticons in my logo????
uhhhhh…..NO!